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The UDIA Victoria Award for Excellence – Marketing category recognises recognises a developer who demonstrates an innovative and successful marketing approach as well as substantial delivery of the marketing strategy of the project.

Entries are judged on their branding, understanding of the target market, use of available budget and resources, market acceptance as evidenced by sales, and the achievement of the original marketing objectives.

The project does not need to be substantially developed but should have a full suite of marketing collateral, evidence of sales and a display home that can be toured virtually or in person by our judges.

Judging will include an assessment of your written submission worth 30% and a site inspection by the judging panel worth 70%. The decision of the independent judging panel is final and will not be subject to challenge by any entrant.

To enter this category, you must be a developer and the key criteria should be considered when preparing your submission (listed in the order of importance).

• The winner of this award may have the opportunity to represent Victoria in the UDIA National Awards.

• You must hold a UDIA Victoria membership in FY25 to enter your project into this category.
• It is required that your marketing collateral must be substantially developed by the time of judging or at least a component or stage of the project is substantially developed.

• Each award category features its own mix of the criteria along with their explanations which can be found below.

Implementation and Monitoring of Marketing Strategy	40%
Demonstrated Connection to the Brand	20%
Market Acceptance and Success	20%
Innovation	20%