Villawood Communities’ Care Worker Support Program has made an incredible mark, positioning itself as a pioneering initiative. The program’s exceptional market acceptance and success are evident in its growth trajectory. With strong media support in the Geelong region, it has garnered significant attention and goodwill for Villawood Communities. Moreover, the program aligns seamlessly with Villawood’s overall brand positioning, emphasising its commitment to building strong communities. Villawood Communities’ Care Worker Support Program is a testament to innovation, commitment, and genuine desire to make a positive impact on society. The program’s success, market acceptance, and alignment with the brand’s ethos have made it a deserving recipient of the UDIA Marketing Award.